TY  - BOOK
AU  - Winters,Arthur A.
TI  - The power of retail branding
SN  - 1584710780 (hbk.)
AV  - HD69.B7 P69
PY  - 2005///
CY  - New York, NY.
PB  - Watson-Guptill [distributor], Watson-Guptill [distributor]
KW  - Brand name products
KW  - Management
KW  - Advertising
KW  - Business names
KW  - Product management
ER  -