The power of retail branding /  [book] 
Arthur A. Winters ... [et al.] 
 - New York, NY. :  Watson-Guptill [distributor],  Watson-Guptill [distributor],  c2005. 
 - 176 p. :  col. ill. 
<br/><br/><label>ISBN: </label>1584710780 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Management<br/>Advertising<br/>Business names<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / P69