TY  - BOOK
AU  - Samli,A.Coskun
TI  - Up against the retail giants: targeting weakness, gaining an edge 
SN  - 0324233086 (alk. paper)
AV  - HF5429 .S277
PY  - 2004///
CY  - Mason, OH
PB  - Thomson
KW  - Stores, Retail
KW  - Management
KW  - Marketing
KW  - Small business
KW  - Retail trade
N1  - Includes bibliographical references and index; Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance
ER  -