Samli, A. Coskun <br/><br/>
Up against the retail giants :  targeting weakness, gaining an edge /  [book] 
A. Coskun Samli 
 - Mason, OH :  Thomson,  c2004. 
 - xxv, 194 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance 
<br/><br/><label>ISBN: </label>0324233086 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Stores, Retail--Management<br/>Marketing--Management<br/>Small business--Management<br/>Retail trade--Management
<br/><br/><label>LC Class. No.: </label>HF5429  / .S277