TY  - BOOK
AU  - Falk,Edgar A.
TI  - 1001 ideas to create retail excitement
SN  - 0735203431
AV  - HF5429 .F242 2003
PY  - 2003///
CY  - New York
PB  - Prentice Hall
KW  - Retail trade
KW  - Sales promotion
KW  - Marketing
N1  - Includes index
ER  -