Falk, Edgar A. 1001 ideas to create retail excitement / [book] One thousand one ways to create retail excitement Edgar A. Falk - Rev. ed. - New York : Prentice Hall, 2003. - xvii, 302 p. Includes index ISBN: 0735203431 Subjects--Topical Terms: Retail tradeSales promotionMarketing LC Class. No.: HF5429 / .F242 2003