Marcus, Alfred Allen,  1950- <br/><br/>
Big winners and big losers :  the 4 secrets of long term -business success and failure /  [book] 
Alfred A. Marcus 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2006. 
 - xxv, 396 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 345-369) and index. 
<br/><br/>Introduction -- Persistent winning and losing -- Companies that hit and missed the mark -- Winners -- Companies that keep winning -- Sweet spots -- Agility -- Discipline -- Focus -- Losers -- Companies that keep losing -- Sour spots -- Rigidity -- Ineptness -- Diffuseness -- Conclusion -- Wining and losing practices -- Turnarounds -- Appendix A: Best sellers compared -- Appendix B: Using the stock market as an indicator -- Appendix C: Additional data on the companies -- Appendix D: Patterns of winning and losing companies 
<br/><br/><label>ISBN: </label>0131451324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business--Case studies<br/>Industrial management--Case studies<br/>Corporations--Case studies<br/>Business failures<br/>Strategic planning<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5386  / .M308 2006