Laudon, Kenneth C., 1944-
E-commerce : business, technology, society / [book]
Kenneth C. Laudon, Carol Guercio Traver
- 4rd ed.
- Boston : Pearson/Addison Wesley, c2008.
- 879 p.: col. ill.
Includes bibliographical references and index
9780136006459 0136006450
Electronic commerce
Internet marketing
Information technology
HF5548.32 / .L38 2008