TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 0132059584
AV  - HF5415.2 .B778 2008
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -