Burns, Alvin C. <br/><br/>
Basic marketing research :  using Microsoft Excel data analysis /  [book] 
Alvin C. Burns, Ronald F. Bush 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2008. 
 - 510 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132059584 9780132059589 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B778 2008