Essentials of strategic management / [book]
J. David Hunger, Thomas L. Wheelen
- 4th ed.
- Upper Saddle River, N.J. : Pearson Education, c2007.
- 192 p.
Includes index
Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning : organizational analysis -- Strategy formulation : situation analysis and business strategy -- Formulation : corporate strategy -- Strategy formulation : functional strategy and strategic choice -- Strategy implemenation: organizing for action -- Strategy implemenation : staffing and leading -- Evaluation and control -- Suggestions for case analysis.