TY - BOOK AU - Bartlett,Christopher A. AU - Ghoshal,Sumantra AU - Birkinshaw,Julian M. TI - Transnational management: text, cases, and readings in cross-border management SN - 0071259155 AV - HD62.4 .B365 2008 PY - 2008/// CY - Singapore PB - McGraw-Hill KW - International business enterprises KW - Management N1 - Includes bibliographical references and index ER -