Hiam, Alexander <br/><br/>
Marketing /  [book] 
Alexander Hiam with Linda G. Rastelli 
 - Hoboken, NJ :  John Wiley,  c2007. 
 - xxiv, 349 p. :  ill. 
 - Wiley pathways .
<br/><br/> Includes index 
<br/><br/>Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing. 
<br/><br/><label>ISBN: </label>0471790796 (pbk.) 9780471790792 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .H623