TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 0471755281 (hbk.)
AV  - HF5415.2 .M382M 2007
PY  - 2007///
CY  - Hoboken, NJ
PB  - John & Wiley
KW  - Marketing research
N1  - "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM; Includes bibliographical references and index
ER  -