McDaniel, Carl D. <br/><br/>
Marketing research /  [book] 
Carl McDaniel, Jr., Roger Gates 
 - 7th ed. 
 - Hoboken, NJ :  John & Wiley,  c2007. 
 - xvii, 623 p. [59 p.] :  ill.  + 1 CD-ROM (4 3/4 in.) 
<br/><br/> "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471755281 (hbk.) 9780471755289 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M382M 2007