Kotler, Philip,  1931- <br/><br/>
Marketing management /  [book] 
Philip Kotler, Kevin Lane Keller 
 - 12th ed. 
 - Upper Saddke River, N.J. :  Prentice Hall Pearson education international,  c2006. 
 - 672 [45] p. :  col. ill. 
<br/><br/><label>ISBN: </label>013196853X 9780131968530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K874 2006