TY  - BOOK
AU  - Mouncey,Peter
AU  - Wimmer,Frank
TI  - Best practice in market research
SN  - 9780470065273
AV  - HF5415.2 .B458
PY  - 2007///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -