Best practice in market research /  [book] 
edited by Peter Mouncey, Frank Wimmer 
 - Hoboken, NJ :  Wiley,  c2007. 
 - 678 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470065273 0470065273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B458