TY  - BOOK
AU  - Gronroos,Christian
TI  - In search of a new logic for marketing: foundations of contemporary theory 
SN  - 0470061278
AV  - HF5415 .G755
PY  - 2007///
CY  - Hoboken, NJ, Hoboken, NJ
PB  - John Wiley & Sons Ltd.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -