Gronroos, Christian,  1947- <br/><br/>
In search of a new logic for marketing :  foundations of contemporary theory /  [book] 
Christian Gronroos 
 - Hoboken, NJ :  Hoboken, NJ :  John Wiley & Sons Ltd.,  c2007. 
 - xi, 223 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470061278 9780470061275 9780470061299 0470061294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .G755