The online advertising playbook :  proven strategies and tested tactics from the Advertising Research Foundation /  [book] 
Joseph Plummer ... [et al.] 
 - Hoboken, N.J. :  Wiley,  c2007. 
 - xvi, 302 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 265-289) and index 
<br/><br/>Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures 
<br/><br/><label>ISBN: </label>9780470051054 0470051051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / O55