TY  - BOOK
AU  - Davis,John
TI  - Measuring marketing: 103 key metrics every marketer needs 
SN  - 0470821329
AV  - HF5415 .D366
PY  - 2007///
CY  - Hoboken, NJ, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -