Davis, John,  1960 Feb. 17- <br/><br/>
Measuring marketing :  103 key metrics every marketer needs /  [book] 
John Davis 
 - Hoboken, NJ :  Hoboken, NJ :  John Wiley & Sons (Asia),  c2007. 
 - xvii, 408 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470821329 9780470821329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Evaluation<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415  / .D366