TY  - BOOK
AU  - Nichols,David
TI  - Return on ideas: a practical guide to making innovation pay 
SN  - 9780470028575
AV  - HF5415.15 .N53
PY  - 2007///
CY  - Hoboken, NJ, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Product management
KW  - Brand name products
KW  - Diffusion of innovations
N1  - "A Brandgym book"--Cover; Includes index
ER  -