Nichols, David,  1967- <br/><br/>
Return on ideas :  a practical guide to making innovation pay /  [book] 
David Nichols 
 - Hoboken, NJ :  Hoboken, NJ :  John Wiley & Sons,  c2007. 
 - xvi, 261 p. :  ill. 
<br/><br/> "A Brandgym book"--Cover  Includes index 
<br/><br/><label>ISBN: </label>9780470028575 0470028572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand name products<br/>Diffusion of innovations
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .N53