TY  - BOOK
AU  - Gronroos, Christian,
TI  - Service management and marketing: customer management in service competition 
SN  - 9780470028629
AV  - HD9980.5 .G755 2007
PY  - 2007///
CY  - Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -