Gronroos, Christian, <br/><br/>
Service management and marketing :  customer management in service competition /  [book] 
Christian Grönroos 
 - 3rd ed. 
 - Hoboken, NJ :  J. Wiley & Sons,  c2007. 
 - x, 483 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470028629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .G755 2007