Scott, David Meerman <br/><br/>
The new rules of marketing and PR :  how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /  [book] 
by David Meerman Scott 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  c2007. 
 - xx , 275 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470113455 0470113456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S393