TY - BOOK AU - Imbriale,Robert TI - Motivational marketing: how to effectively motivate your prospects to buy now, buy more, and tell their friends too! SN - 9780470116357 AV - HF5415 .I397 PY - 2007/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Marketing KW - Psychological aspects ER -