Imbriale, Robert Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / [book] Robert Imbriale - Hoboken, N.J. : John Wiley & Sons, 2007. - xxvi , 198 p. ISBN: 9780470116357 Subjects--Topical Terms: Marketing--Psychological aspects LC Class. No.: HF5415 / .I397