TY  - BOOK
AU  - Ind,Nicholas
AU  - Bjerke,Rune
TI  - Branding governance: a participatory approach to the brand building process 
SN  - 9780470030752 (cloth)
AV  - HD69.B7 I381
PY  - 2007///
CY  - Hoboken, NJ, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Product management
KW  - Branding (marketing)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip079/2007004231.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007004231-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007004231-d.html
ER  -