Ind, Nicholas <br/><br/>
Branding governance :  a participatory approach to the brand building process /  [book] 
Nicholas Ind and Rune Bjerke 
 - Hoboken, NJ :  Hoboken, NJ :  John Wiley & Sons,  c2007. 
 - xii, 276 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470030752 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding (marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / I381