Kumar, V.,  1957- <br/><br/>
Customer relationship management :  a database approach /  [book] 
V. Kumar, Werner J. Reinartz 
 - Hoboken, N.J. :  Wiley,  c2006. 
 - xxiv, 323 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471271330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer relations--Data processing
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .K963 2006