TY  - BOOK
AU  - Nadeau,Raymond
TI  - Living brands: collaboration + innovation = customer fascination 
SN  - 0071466142 (alk. paper)
AV  - HD69.B7 N134
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Advertising
N1  - Includes bibliographical references (p. [287]-288) and index
UR  - http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
UR  - http://www.loc.gov/catdir/enhancements/fy0664/2006018778-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0664/2006018778-d.html
ER  -