Nadeau, Raymond <br/><br/>
Living brands :  collaboration + innovation = customer fascination /  [book] 
Raymond A. Nadeau 
 - New York :  McGraw-Hill,  c2007. 
 - xxx, 302 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [287]-288) and index 
<br/><br/><label>ISBN: </label>0071466142 (alk. paper) 9780071466141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Advertising--Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7  / N134