Palmer, Adrian <br/><br/>
Principles of services marketing /  [book] 
Adrian Palmer 
 - New York :  New York :  McGraw-Hill,  c2008. 
 - xviii, 606 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [331]-340) and index 
<br/><br/><label>ISBN: </label>0077116275 9780077116279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P265 2008