TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780073282879 (CDRom)
AV  - HF5415 .P426 2008
PY  - 2008///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index
ER  -