Cooper, Donald R. <br/><br/>
Marketing research /  [book] 
Donald R. Cooper, Pamela S. Schindler 
 - New York :  McGraw-Hill/Irwin,  c2006. 
 - xix, 790 p. :  ill. +  1 CD-ROM (3 1/2 in.) 
 - The McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references (p. 726-749) and indexes 
<br/><br/><label>ISBN: </label>0071115706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C635 2006