Marketing /  [book] 
Roger A. Kerin ... [et al.] 
 - 8th ed. 
 - New York :  McGraw-Hill/Irwin,  c2006. 
 - xlvi, 733 p. :  col. ill., col. maps 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 673-700) and indexes 
<br/><br/><label>ISBN: </label>0071116087 9780071116084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M294 2006