TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 9780077114152
AV  - HF5349 .D576 2007
PY  - 2007///
CY  - Maidenhead
PB  - McGraw-Hill
KW  - Marketing
KW  - Produce trade
N1  - Includes bliography and index
ER  -