Jobber, David <br/><br/>
Principles and practice of marketing /  [book] 
Davd Jobber 
 - 5th ed. 
 - Maidenhead :  McGraw-Hill,  2007. 
 - 1022 p. :  ill. +  1 CD-Rom 
<br/><br/>Includes bliography and index 
<br/><br/><label>ISBN: </label>9780077114152 0077114159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Produce trade
<br/><br/><label>LC Class. No.: </label>HF5349  / .D576 2007