Wood, Marian Burk <br/><br/>
The marketing plan handbook /  [book] 
Marian Burk Wood 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2008. 
 - xv, 190 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 168-180) and index 
<br/><br/><label>ISBN: </label>0132237555 (pbk.) 9780132237550 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W66 2008