TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, & marketing communications
SN  - 0131405462
AV  - HF5415.123 .C58 2007
PY  - 2007///
CY  - New York
PB  - Pearson/Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -