Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, & marketing communications /  [book] 
Kenneth E. Clow, Donald Baack 
 - 3rd ed. 
 - New York :  Pearson/Prentice Hall,  2007. 
 - xxvii, 538 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131405462 
<br/><br/><label>LCCN: </label>2003043373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2007