Baker, Michael John <br/><br/>
Product strategy and management /  [book] 
Michael Baker and Susan Hart 
 - 2nd. ed. 
 - Englewood Cliffs, NJ :  Prentice Hall,  c2007. 
 - ix, 541 p. :  ill 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273694502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production management<br/>New products--Case studies--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .B168 2007