Essentials of marketing research /  [book] 
Joseph F. Hair...[et. al] 
 - Boston:  McGraw-Hill,  2008. 
 - ix,382 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071266348 9780071266345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Es745