Marketing research /  [book] 
Joseph F. Hair...[et.al] 
 - 2nd. ed. 
 - Bostion:  McGraw-Hill/Irwin,  2008. 
 - 652 p. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780074716526 0074716522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .M341 2008