Arens, William F. <br/><br/>
Contemporary advertising /  [book] 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xl, 712 p. :  col. ill., col. map 
<br/><br/>Includes bibliographical references (p. 653-672) and indexes 
<br/><br/><label>ISBN: </label>9780073529912 (alk. paper) 0073529915 (alk. paper) 9780071101059 (pbk.) 0071101055 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .A74 2008