Peter, J. Paul. <br/><br/>
A preface to marketing management /  [book] 
J. Paul Peter, James H. Donnelly, Jr. 
 - 11th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2008. 
 - xiv, 280 p. :  ill. 
<br/><br/><label>ISBN: </label>0071283358 9780071283359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P478 2008