TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins, John W.
AU  - Larreche, Jean-Claude
TI  - Marketing strategy: a decision-focused approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071263918
AV  - HF5415.13 .W182 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
ER  -